Deanna White 
3 Resources to Build an AEO Plan AI answer engines are reshaping how buyers discover products and services, and brands need a repeatable AEO practice. (Here’s a great intro to AEO on HubSpot if it’s new to you.) These three HubSpot resources will help you build an AI‑ready presence from the ground up. The AEO … Read more
How to Build Content That Ranks in Google and AI Overviews Search is changing fast. Traditional SEO isn’t gone, but it’s evolving into something broader, AEO (Answer Engine Optimization), the practice of creating content that ranks not only in search engines, but also in AI Overviews, chat-based engines, and generative search experiences. To stay visible, … Read more
What Happens When Your Marketing Team Learns to Build Your Brand. Most marketing teams underperform because they were never taught to think strategically about your brand. This shows up the same way in almost every organization I work with. The team is talented, the tools are in place and the content calendar is full but … Read more
Start with a Quick Pulse Check Most business owners don’t wake up thinking about their brand. They think about clients, deadlines, revenue, operations, and the dozens of decisions that keep the business moving. The truth is, your brand is quietly shaping every one of those outcomes. A strong brand makes decisions easier. A misaligned brand makes … Read more
What Happens to the Human Side of Marketing? As AI reshapes the marketing profession, one question keeps surfacing: “What happens to the human learning that used to come from doing the work up close?” To explore this, Sherrilynne Starkie, Fractional Marketing Advisor joined us for a fireside chat for a candid conversation about mentorship, ethics, and … Read more
The data behind what drives today’s brand buying decisions. It’s clear that the first quarter has shown just how strongly brand trust is shaping buying decisions, and the rest of 2026 is only reinforcing that trend. Customers are more informed, more discerning, and far less forgiving. The data shows that trust determines who earns attention, … Read more
Reshaping Marketing & Communications Insights from a Fireside Chat with Jessica Perreault, Director of Communications, LMIC Careers in marketing and communications have never been more fluid. The old formula: degree, junior role, linear progression, is giving way to something far more dynamic and human. And few people embody this shift better than Jessica Perreault, Director … Read more
How Product Marketing Truly Differs from Traditional Marketing A Fireside Chat with Evelyn Watts, Senior Product Marketing Executive at Tempo Software Our fireside chat opened with the question that continues to confuse teams and leaders alike: What is the actual difference between Product Marketing and Traditional Marketing? Evelyn Watts grounded the conversation by explaining that … Read more
The Campaign That Changed Everything Every great marketing campaign starts with an idea to address a challenge, and this one began with a request from my CEO at a company I worked with, who was looking for a creative concept to get an introduction to close the sale. He looked at me and said, “We … Read more
Marketing is About Values Steve Jobs offered one of the clearest truths in marketing ever told… “People don’t remember products; they remember what you stand for.” Long before “brand purpose” became a buzzword, Jobs understood that values are the real differentiator. His 1997 “Think Different” address was a masterclass in brand clarity. This post breaks … Read more