Discover Your True North

This quick self-assessment helps you understand how clearly your brand is showing up today. By answering a few simple questions, you’ll get a score and snapshot of your brand’s alignment, consistency, and overall strength.

Thinking of your brand, answer the following questions for each topic.

1. Brand Clarity

Can you describe your brand in one sentence?

Does your brand’s mission feel relevant and authentic?

Is your brand voice clear and consistent across all channels?

2. Audience Alignment

Can you clearly describe your ideal customer and segments?

Are you solving the right problem for them?

Do your visuals and messaging resonate with their values?

3. Visual Identity

Is your logo still aligned with your brand personality?

Are your colours, fonts, and imagery cohesive and current?

Does your design style stand out in your space?

4. Touchpoint Consistency

Is your brand experience consistent across digital and physical platforms?

Do your social media, email, and website feel like the same brand?

Are team members aligned in how they speak about your brand?

5. Emotional Connection

Does your brand spark feelings, memories, or trust?

Are you telling stories that matter to your target audience?

Are you building relationships, not just transactions?

Review your True North Score

Your True North Score: 0/60

Brand Clarity 0

Audience Fit 0

Visual Identity 0

Touchpoint Unity 0

Emotional Impact 0

What Your Score Means

Next Steps

If you’re feeling inspired to explore your brand more deeply, a Brand Audit provides a clear, structured look at:

Your brand foundations (purpose, positioning, audience)
Visual identity alignment
Messaging clarity and tone of voice
Touchpoint consistency across platforms
Opportunities to strengthen connection and differentiation

It’s a supportive, collaborative process designed to give you clarity and help you see your brand from an outside perspective.

Learn More

Schedule a
Brand Review

Book a no obligation consultation. We’ll review your current direction at a high level, discover what you would like to achieve for your brand and how we can help.