Strategic Direction.
Strategic, creative, innovative marketing & communication programs for government departments, agencies, Crown corporations & government-funded non-profit organizations and associations.
Communication Consultant to the Government of Canada.
Focused Results
From the development of an integrated strategy to the implementation and execution of program deliverables, the brand marketer is a full-service, woman-owned, Ottawa-based marketing and communications firm dedicated to supporting Canadian government programs and services on federal, provincial, and municipal levels.
Focused Results
From the development of an integrated strategy to the implementation and execution of program deliverables, the brand marketer is a full-service, woman-owned, Ottawa-based marketing and communications firm dedicated to supporting Canadian government programs and services on federal, provincial, and municipal levels.
Delivering
clear & measurable
Outcomes
The brand marketer has a strong understanding of the unique needs and challenges facing government organizations. We’re best known for leading and delivering clear, measurable outcomes for stakeholder engagement and communications programs that reach the right audiences.
Delivering
clear & measurable
Outcomes
The brand marketer has a strong understanding of the unique needs and challenges facing government organizations. We’re best known for leading and delivering clear, measurable outcomes for stakeholder engagement and communications programs that reach the right audiences.
5-Step Approach and Methodology
1
Communications Strategy
Before starting any work, we construct a robust marketing and communications strategy by crafting and verifying the value proposition, key messaging, and target audience demographics data. This provides a clear understanding and direction for the strategic plan.
2
Strategic
Planning
Strategies that have clear, measurable outcomes are supported by a comprehensive and actionable strategic plan. The plan is designed to achieve the strategic goals and includes a critical path, Key Performance Indicators (KPIs), and recommended next steps.
3
Design and Development
The design and development process aligns with the strategic plan. At this stage, the deliverables begin to materialize and are thoroughly outlined. This is an essential step to guarantee that the deliverables accurately reflect both the plan and the communications strategy.
4
Project
Management
Every project is managed by a lead consultant who has over 20 years of expertise in marketing operations, strategic vision, and project management. Government programs and services are delivered with one point of contact and an exceptional focus on organizational value.
5
Flawless
Execution
With extensive experience, an expansive network, and the capacity to assemble top-notch teams, our programs are delivered by subject matter experts who excel in their fields. We strive to exceed expectations with our consultative team approach to providing execution excellence.
Strategic
planning and project
Development
With a focus on strategic communication planning and flawless execution across multiple channels, government organizations can rely on the brand marketer to deliver high-quality project management to support their communication efforts.
- Stakeholder Engagement
- Social Media Management
- Influencer Programs
- Partnership Development
- Content Creation
- Digital Communications
- Brand Awareness
- Creative Consultation
- Support Materials
- Public Relations
- Event Management
Move the Needle on your Strategy
Three convenient ways to get in touch: 1. Call us at 613 296 6993 2. Email contactus@brandmarketer.ca 3. Complete the form below.