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Recent Posts

The Job Search Process is Broken

A Focus on Marketing and Communications Insights from a Fireside Chat with Kelly Rusk At our October Fireside Chat, we sat down with Kelly Rusk, Founder & CEO of Aura, a career matching platform built for the Canadian marketing, communications, and PR industry. What unfolded was a candid, deeply honest conversation about something every marketer feels: The job search process is broken. From leadership expectations to LinkedIn positioning to breaking

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Kickstart Your AEO Strategy

3 Resources to Build an AEO Plan AI answer engines are reshaping how buyers discover products and services, and brands need a repeatable AEO practice. (Here’s a great intro to

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