Unlocking ROI and Strategic Value How Brand Audits Deliver Impact. A brand audit is not just a diagnostic tool, it’s a roadmap to unlocking untapped potential across various facets of a business. For CEOs, understanding the strategic and financial value of a brand audit can pave the way for significant growth and have a lasting … Read more
10 Ways a Brand Audit Impacts the Bottom Line. Whether you’re a CEO, business owner or a brand strategist, this list demonstrates how investing in a brand audit can transform your organization’s financial and strategic outcomes. Sales and Revenue Market Competitiveness Customer Lifetime Value (CLV) Marketing Efficiency Stock Performance Cost-based Valuation Profitability Metrics Brand Reputation … Read more
Why C-Suite Leaders Prioritize Brand Audits. In an ever-evolving marketplace, brands must continuously adapt to maintain relevance, competitiveness, and profitability. For C-suite executives, a brand audit is a strategic tool that provides deep insights into how their brand is perceived, where improvements can be made, and how to drive growth effectively. Here are the top … Read more
Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to host a fireside chat with Tracy Noble-Botting, Director of Marketing and Communications at the Ottawa Network for Education (ONFE). Our conversation covered a range of … Read more
Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s … Read more