Why C-Suite Leaders Prioritize Brand Audits. In an ever-evolving marketplace, brands must continuously adapt to maintain relevance, competitiveness, and profitability. For C-suite executives, a brand audit is a strategic tool that provides deep insights into how their brand is perceived, where improvements can be made, and how to drive growth effectively. Here are the top … Read more
Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to host a fireside chat with Tracy Noble-Botting, Director of Marketing and Communications at the Ottawa Network for Education (ONFE). Our conversation covered a range of … Read more
Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s … Read more