Home Depot Canada: A Case Study. Redefining Home Improvement I’ve always loved the thrill of DIY, that satisfaction of turning an idea into something real. So, when I saw Home Depot Canada teaming up with Instacart, it stopped me in my tracks. It’s a game-changer for DIY fans like me because the tools, paint, and … Read more
Key Takeaways from a Fireside Chat. I had the privilege of hosting a fireside chat with Julie Harrison, VP of Marketing at Piicomm. The session was rich with practical advice and insightful takeaways for marketers at all stages of their careers. Julie answered attendee questions with candor, providing actionable strategies and thought-provoking reflections. Here’s a … Read more
Everybody has a Story. This is mine. My pivotal moment was a few years ago… After over two decades in Director of Marketing roles for national brands, I learned there are hidden opportunities in organizational restructures. Two and a half years ago, I relaunched my consulting business and landed my first client within the first three … Read more
Elevating your Marketing Career. A new “Fireside Chat Over Lunch” series recently featured valuable insights from Shannon Urie, Director of Marketing for the National Arts Centre. Attendees brought their top questions to Shannon, who shared actionable advice to help grow, overcome challenges, and prepare for a leadership role in marketing. Here are the key takeaways … Read more
What to Expect: A Day-to-Day Reflection. So, you’ve got your sights set on becoming a Marketing Director? Let me give you a glimpse into the past two decades of my career in that role. Reflecting on my days as Director of Marketing for national brands such as Budget Rent a Car, T-Base Communications and Dehumidified … Read more
Building a High-Performing Marketing Team. Leading a high-performing marketing team is both rewarding and challenging. If you’re transitioning into the role of Director, there’s a lot to navigate. It calls for a combination of strategic insight, emotional intelligence, and a deep understanding of your team’s unique talents and potential. When you foster the right environment … Read more