FAQs on Conducting a Brand Audit. While speaking to business owners since the launch of the Elevate 2026 Brand Audit Project, the topic of conversation has been focused on these recurring themes: positioning, perception, visibility and growth. This blog focuses on the three most frequently asked questions on band audits in each of these areas. … Read more
Unlocking ROI and Strategic Value How Brand Audits Deliver Impact. A brand audit is not just a diagnostic tool, it’s a roadmap to unlocking untapped potential across various facets of a business. For CEOs, understanding the strategic and financial value of a brand audit can pave the way for significant growth and have a lasting … Read more
10 Ways a Brand Audit Impacts the Bottom Line. Whether you’re a CEO, business owner or a brand strategist, this list demonstrates how investing in a brand audit can transform your organization’s financial and strategic outcomes. Sales and Revenue Market Competitiveness Customer Lifetime Value (CLV) Marketing Efficiency Stock Performance Cost-based Valuation Profitability Metrics Brand Reputation … Read more
Apply for a Complimentary Brand Audit. The Brand Marketer is pleased to announce the offer of a complimentary brand audit designed to uncover hidden opportunities and provide personalized recommendations for a business looking to grow and succeed in 2026. The successful applicant to the “Elevate 2026 Brand Audit Project” will receive expert guidance with actionable … Read more
Why C-Suite Leaders Prioritize Brand Audits. In an ever-evolving marketplace, brands must continuously adapt to maintain relevance, competitiveness, and profitability. For C-suite executives, a brand audit is a strategic tool that provides deep insights into how their brand is perceived, where improvements can be made, and how to drive growth effectively. Here are the top … Read more
Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to host a fireside chat with Tracy Noble-Botting, Director of Marketing and Communications at the Ottawa Network for Education (ONFE). Our conversation covered a range of … Read more
Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s … Read more
Ensuring Consistency and Strengthening Brand Identity. A strong, consistent brand identity resonates deeply with customers and makes them want to return. This article explores the importance of brand consistency and identity, with practical insights on how brands can strengthen and enhance trust, loyalty, and recognition. 5 Key Steps for Building and Maintaining Brand Consistency Strategy … Read more
Leveraging Analytics to Drive Marketing Success. In today’s fast-paced marketing world, relying just on gut feelings or old methods isn’t enough. If you are a marketing coordinator or manager aiming to become a director, mastering data-driven decision-making is essential. Understanding and embracing data-driven decision-making can set you apart and boost your career and drive success. … Read more
Building a High-Performing Marketing Team. Leading a high-performing marketing team is both rewarding and challenging. If you’re transitioning into the role of Director, there’s a lot to navigate. It calls for a combination of strategic insight, emotional intelligence, and a deep understanding of your team’s unique talents and potential. When you foster the right environment … Read more