Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s … Read more
A Personal Perspective. As a marketer, finding balance is essential not only for professional success but also for personal well-being. The world of marketing is vibrant and fast-paced, often demanding creativity, strategic thinking, and a constant connection to trends and data. It can be overwhelming at times and it’s the personal side of balance that … Read more
Why it’s so Important, Especially Now. The marketing and communications industry is transforming at an unprecedented pace. Emerging technologies, shifting consumer behaviors, and evolving platforms demand that professionals stay ahead of the curve. Upskilling is no longer a “nice-to-have” but a critical component of career growth and success. Keeping Your Finger on the Pulse with … Read more
Key Takeaways from a Fireside Chat. I had the privilege of hosting a fireside chat with Julie Harrison, VP of Marketing at Piicomm. The session was rich with practical advice and insightful takeaways for marketers at all stages of their careers. Julie answered attendee questions with candor, providing actionable strategies and thought-provoking reflections. Here’s a … Read more
Everybody has a Story. This is mine. My pivotal moment was a few years ago… After over two decades in Director of Marketing roles for national brands, I learned there are hidden opportunities in organizational restructures. Two and a half years ago, I relaunched my consulting business and landed my first client within the first three … Read more
Elevating your Marketing Career. A new “Fireside Chat Over Lunch” series recently featured valuable insights from Shannon Urie, Director of Marketing for the National Arts Centre. Attendees brought their top questions to Shannon, who shared actionable advice to help grow, overcome challenges, and prepare for a leadership role in marketing. Here are the key takeaways … Read more
What to Expect: A Day-to-Day Reflection. So, you’ve got your sights set on becoming a Marketing Director? Let me give you a glimpse into the past two decades of my career in that role. Reflecting on my days as Director of Marketing for national brands such as Budget Rent a Car, T-Base Communications and Dehumidified … Read more
Building a High-Performing Marketing Team. Leading a high-performing marketing team is both rewarding and challenging. If you’re transitioning into the role of Director, there’s a lot to navigate. It calls for a combination of strategic insight, emotional intelligence, and a deep understanding of your team’s unique talents and potential. When you foster the right environment … Read more