innovative marketing

A Competitive Edge in Retail Innovation

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Image of Home Depot logo on iPhone. Photo by Marques Thomas.

Home Depot Canada: A Case Study. Redefining Home Improvement  I’ve always loved the thrill of DIY, that satisfaction of turning an idea into something real. So, when I saw Home Depot Canada teaming up with Instacart, it stopped me in my tracks. It’s a game-changer for DIY fans like me because the tools, paint, and … Read more

Evaluating the Competition

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3 Top Reasons to Conduct a Competitive Audit. If there’s one thing you should plan for 2025, it’s to conduct a competitive audit to gain valuable insights to help position your business more effectively in the marketplace. Here are the top three reasons to do so. 1. Identify your Market Position. Understanding your competitors’ strengths … Read more