customer journey

Connecting the Dots

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Photo by Chris Montgomery on Unsplash

How Product Marketing Truly Differs from Traditional Marketing A Fireside Chat with Evelyn Watts, Senior Product Marketing Executive at Tempo Software Our fireside chat opened with the question that continues to confuse teams and leaders alike: What is the actual difference between Product Marketing and Traditional Marketing? Evelyn Watts grounded the conversation by explaining that … Read more

Customer Experience vs. Customer Service

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Understanding the Key Differences.  In today’s competitive market, businesses often use the terms Customer Experience (CX) and Customer Service (CS) interchangeably. However, while both are essential to a brand’s success, they serve different functions in shaping customer satisfaction and loyalty. In this post, I break down the differences and how they work together to create … Read more