Coca-Cola: A Brand Audit Case Study. Background Coca-Cola faced increasing consumer concern over its environmental impact, specifically its status as the #1 global plastic polluter for six consecutive years. With 33,820 pieces of branded plastic waste recorded in 2023, Coke’s sustainability messaging was inconsistent with consumer expectations. Shifting beverage trends, including the rise of health-conscious … Read more
A Competitive Advantage to Long-term Success. Brand audits are a strategic advantage, especially in such a competitive landscape. Businesses that regularly assess their branding can uncover hidden opportunities. From boosting revenue through cohesive brand identity to optimizing digital experiences, today’s brand audits dive into customer trust, market positioning, and engagement strategies. Here’s a look … Read more
3 Top Reasons to Conduct a Competitive Audit. If there’s one thing you should plan for 2025, it’s to conduct a competitive audit to gain valuable insights to help position your business more effectively in the marketplace. Here are the top three reasons to do so. 1. Identify your Market Position. Understanding your competitors’ strengths … Read more