FAQs on Conducting a Brand Audit. While speaking to business owners since the launch of the Elevate 2026 Brand Audit Project, the topic of conversation has been focused on these recurring themes: positioning, perception, visibility and growth. This blog focuses on the three most frequently asked questions on band audits in each of these areas. … Read more
How Investing Drives Satisfaction and Success. Customer experience (CX) has become a driver for business success in today’s competitive market. Businesses that prioritize CX create a strong foundation for growth, brand loyalty, and customer satisfaction. Here are five benefits of investing in a brand audit to improve CX and how it can drive business success. … Read more
Understanding the Key Differences. In today’s competitive market, businesses often use the terms Customer Experience (CX) and Customer Service (CS) interchangeably. However, while both are essential to a brand’s success, they serve different functions in shaping customer satisfaction and loyalty. In this post, I break down the differences and how they work together to create … Read more