FAQs on Conducting a Brand Audit. While speaking to business owners since the launch of the Elevate 2026 Brand Audit Project, the topic of conversation has been focused on these recurring themes: positioning, perception, visibility and growth. This blog focuses on the three most frequently asked questions on band audits in each of these areas. … Read more
How Investing Drives Satisfaction and Success. Customer experience (CX) has become a driver for business success in today’s competitive market. Businesses that prioritize CX create a strong foundation for growth, brand loyalty, and customer satisfaction. Here are five benefits of investing in a brand audit to improve CX and how it can drive business success. … Read more
How to Develop and Implement Marketing Strategies to Drive Growth. In every industry, strategic marketing planning is essential for driving growth and achieving organizational objectives. As Director of Marketing, your role is to guide these efforts. Here’s a 10-step approach to developing and implementing effective marketing strategies to perform at a leadership level. 1. Conduct a … Read more