Coca-Cola: A Brand Audit Case Study. Background Coca-Cola faced increasing consumer concern over its environmental impact, specifically its status as the #1 global plastic polluter for six consecutive years. With 33,820 pieces of branded plastic waste recorded in 2023, Coke’s sustainability messaging was inconsistent with consumer expectations. Shifting beverage trends, including the rise of health-conscious … Read more
A Competitive Advantage to Long-term Success. Brand audits are a strategic advantage, especially in such a competitive landscape. Businesses that regularly assess their branding can uncover hidden opportunities. From boosting revenue through cohesive brand identity to optimizing digital experiences, today’s brand audits dive into customer trust, market positioning, and engagement strategies. Here’s a look … Read more
FAQs on Conducting a Brand Audit. While speaking to business owners since the launch of the Elevate 2026 Brand Audit Project, the topic of conversation has been focused on these recurring themes: positioning, perception, visibility and growth. This blog focuses on the three most frequently asked questions on band audits in each of these areas. … Read more
How Investing Drives Satisfaction and Success. Customer experience (CX) has become a driver for business success in today’s competitive market. Businesses that prioritize CX create a strong foundation for growth, brand loyalty, and customer satisfaction. Here are five benefits of investing in a brand audit to improve CX and how it can drive business success. … Read more
How to Develop and Implement Marketing Strategies to Drive Growth. In every industry, strategic marketing planning is essential for driving growth and achieving organizational objectives. As Director of Marketing, your role is to guide these efforts. Here’s a 10-step approach to developing and implementing effective marketing strategies to perform at a leadership level. 1. Conduct a … Read more