Marketing Career Journeys

December 8, 2024 / 


Everybody has a Story. This is mine.

My pivotal moment was a few years ago…

After over two decades in Director of Marketing roles for national brands, I learned there are hidden opportunities in organizational restructures. Two and a half years ago, I relaunched my consulting business and landed my first client within the first three months.

I love consulting and helping grow brands, but I wanted to try something new. It had always been on my bucket list to teach, so I started exploring that path. I was offered an opportunity to teach a class in the Brand Management program at Algonquin College of Applied Arts and Technology. That changed everything. Who knew I would fall so deeply in love with teaching?

Fast forward a year ago…

My next role in education had me not only teaching, but also leading the Marketing Management – Digital Media program at Lambton College in Ottawa as Program Coordinator. It’s been a wonderful experience and like my Director days, I’ve built a high-performing faculty team delivering quality curriculum.

Fast forward to today…

While I continue to teach at both colleges, I started thinking about the five-year plan, (as Marketing Directors do). In considering what was next for me, the biggest question I asked myself was – “How could I blend my love for teaching into my business while remaining true to myself, my work and my passion?”

That was the pivotal moment. I’ve been working diligently in the background and am now ready to announce the launch of my own “Marketing Director In Training”. Offered in-person and in small intimate groups, I’ve outlined who specifically this training is for and what they can expect and learn.

Details can be found at this link…

Registration is now open for February 2025! 

If you know an Ottawa-based marketer who could benefit from learning the knowledge and skills to become a Marketing Director, share this post with your network. 

About the Author 
Deanna White is Brand Management Consultant and Facilitator for the brand marketer. Working with national brands, she has been leading marketing departments at the executive level as Director of Marketing for over two decades. Deanna is best known for driving brand awareness, increasing audience engagement and creating deeper customer relationships.
DeannaWhite.ca – Brand Marketer

Training Workshops – Registration Now Open! 
Unlock your potential with educational full-day and half-day training programs designed for aspiring Marketing Directors in Ottawa. Learn more…

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