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Recent Posts

Positioning, Visibility and Growth.

April 28, 2025

FAQs on Conducting a Brand Audit. While speaking to business owners since the launch of the Elevate 2026 Brand Audit Project, the topic of conversation has been focused on these recurring themes: positioning, perception, visibility and growth. This blog focuses on the three most frequently asked questions on band audits in each of these areas.   Q&A on Brand Clarity & Positioning How can I differentiate my brand from my competitor?

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Popular Posts

Evaluating the Competition

December 29, 2024

3 Top Reasons to Conduct a Competitive Audit. If there’s one thing you should plan for 2025, it’s to conduct a competitive audit to gain valuable insights to help position

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Marketing Career Journeys

December 8, 2024

Everybody has a Story. This is mine. My pivotal moment was a few years ago… After over two decades in Director of Marketing roles for national brands, I learned there are

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Key Takeaways from a Fireside Chat

December 4, 2024

Elevating your Marketing Career. A new “Fireside Chat Over Lunch” series recently featured valuable insights from Shannon Urie, Director of Marketing for the National Arts Centre. Attendees brought their top

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