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Recent Posts

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Connecting the Dots

January 30, 2026

How Product Marketing Truly Differs from Traditional Marketing A Fireside Chat with Evelyn Watts, Senior Product Marketing Executive at Tempo Software Our fireside chat opened with the question that continues to confuse teams and leaders alike: What is the actual difference between Product Marketing and Traditional Marketing? Evelyn Watts grounded the conversation by explaining that Product Marketing is centred on understanding the market, defining positioning, enabling sales, and driving product

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Popular Posts

Strategic Brand Investments

March 9, 2025

Why C-Suite Leaders Prioritize Brand Audits. In an ever-evolving marketplace, brands must continuously adapt to maintain relevance, competitiveness, and profitability. For C-suite executives, a brand audit is a strategic tool

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AI and Non-Profit Marketing

February 20, 2025

Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to

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Customer Experience vs. Customer Service

February 3, 2025

Understanding the Key Differences.  In today’s competitive market, businesses often use the terms Customer Experience (CX) and Customer Service (CS) interchangeably. However, while both are essential to a brand’s success,

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