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Adapting to Industry and Consumer Preferences

Coca-Cola: A Brand Audit Case Study. Background Coca-Cola faced increasing consumer concern over its environmental impact, specifically its status as the #1 global plastic polluter for six consecutive years. With 33,820 pieces of branded plastic waste recorded in 2023, Coke’s sustainability messaging was inconsistent with consumer expectations. Shifting beverage trends, including the rise of health-conscious alternatives, threatened Coca-Cola’s market dominance. The Audit The brand faced increasing competition and changing consumer

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Popular Posts

Professional Development for Marketers

Why it’s so Important, Especially Now.  The marketing and communications industry is transforming at an unprecedented pace. Emerging technologies, shifting consumer behaviors, and evolving platforms demand that professionals stay ahead

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Evaluating the Competition

3 Top Reasons to Conduct a Competitive Audit. If there’s one thing you should plan for 2025, it’s to conduct a competitive audit to gain valuable insights to help position

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