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Recent Posts

Approach to Marcomm Strategy

January 28, 2025

Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s mission, celebrating excellence, and fostering leadership in marketing. Here is the the Q&A from that

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Popular Posts

Thoughts on Leadership

October 23, 2024

Building a High-Performing Marketing Team. Leading a high-performing marketing team is both rewarding and challenging. If you’re transitioning into the role of Director, there’s a lot to navigate. It calls

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Brand Building and the Bottom Line

October 16, 2024

Balancing Short-Term Gain and Long-Term Investments. While achieving short-term results is required for immediate business needs, it’s equally important to maintain a focus on the long term. Allocating a portion

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Planner on desktop. Photo by Marten Bjork on Unsplash

Strategic Planning in 10 Steps

October 9, 2024

How to Develop and Implement Marketing Strategies to Drive Growth. In every industry, strategic marketing planning is essential for driving growth and achieving organizational objectives. As Director of Marketing, your

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