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Recent Posts

The Human Voice in Marketing

April 5, 2025

Advice on AI and Content Creation for Marketers. The use of artificial intelligence in marketing has changed the way we promote products and services, yet AI-generated content often feels generic, uninspired, and robotic. It lacks the nuance, empathy, and creativity that resonates with consumers. Marketers need to use artificial intelligence to gather insights and generate ideas that inspire human-led creativity instead of relying on it solely for content creation. Here

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Popular Posts

Professional Development for Marketers

January 25, 2025

Why it’s so Important, Especially Now.  The marketing and communications industry is transforming at an unprecedented pace. Emerging technologies, shifting consumer behaviors, and evolving platforms demand that professionals stay ahead

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Evaluating the Competition

December 29, 2024

3 Top Reasons to Conduct a Competitive Audit. If there’s one thing you should plan for 2025, it’s to conduct a competitive audit to gain valuable insights to help position

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