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Recent Posts

Approach to Marcomm Strategy

January 28, 2025

Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s mission, celebrating excellence, and fostering leadership in marketing. Here is the the Q&A from that

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Popular Posts

Life as a Marketing Director

November 17, 2024

What to Expect: A Day-to-Day Reflection.  So, you’ve got your sights set on becoming a Marketing Director? Let me give you a glimpse into the past two decades of my

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Photo by Patrik Michalicka on Unsplash

Effective Brand Management

November 12, 2024

Ensuring Consistency and Strengthening Brand Identity. A strong, consistent brand identity resonates deeply with customers and makes them want to return. This article explores the importance of brand consistency and

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Data-Driven Decision Making

October 30, 2024

Leveraging Analytics to Drive Marketing Success. In today’s fast-paced marketing world, relying just on gut feelings or old methods isn’t enough. If you are a marketing coordinator or manager aiming

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