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Recent Posts

Positioning, Visibility and Growth.

April 28, 2025

FAQs on Conducting a Brand Audit. While speaking to business owners since the launch of the Elevate 2026 Brand Audit Project, the topic of conversation has been focused on these recurring themes: positioning, perception, visibility and growth. This blog focuses on the three most frequently asked questions on band audits in each of these areas.   Q&A on Brand Clarity & Positioning How can I differentiate my brand from my competitor?

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Popular Posts

AI and Non-Profit Marketing

February 20, 2025

Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to

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Customer Experience vs. Customer Service

February 3, 2025

Understanding the Key Differences.  In today’s competitive market, businesses often use the terms Customer Experience (CX) and Customer Service (CS) interchangeably. However, while both are essential to a brand’s success,

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Approach to Marcomm Strategy

January 28, 2025

Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership

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