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Recent Posts

The Human Voice in Marketing

April 5, 2025

Advice on AI and Content Creation for Marketers. The use of artificial intelligence in marketing has changed the way we promote products and services, yet AI-generated content often feels generic, uninspired, and robotic. It lacks the nuance, empathy, and creativity that resonates with consumers. Marketers need to use artificial intelligence to gather insights and generate ideas that inspire human-led creativity instead of relying on it solely for content creation. Here

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Popular Posts

Customer Experience vs. Customer Service

February 3, 2025

Understanding the Key Differences.  In today’s competitive market, businesses often use the terms Customer Experience (CX) and Customer Service (CS) interchangeably. However, while both are essential to a brand’s success,

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Approach to Marcomm Strategy

January 28, 2025

Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership

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