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Recent Posts

The Human Voice in Marketing

April 5, 2025

Advice on AI and Content Creation for Marketers. The use of artificial intelligence in marketing has changed the way we promote products and services, yet AI-generated content often feels generic, uninspired, and robotic. It lacks the nuance, empathy, and creativity that resonates with consumers. Marketers need to use artificial intelligence to gather insights and generate ideas that inspire human-led creativity instead of relying on it solely for content creation. Here

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Popular Posts

Announcing The Elevate 2026 Project

March 9, 2025

Apply for a Complimentary Brand Audit. The Brand Marketer is pleased to announce the offer of a complimentary brand audit designed to uncover hidden opportunities and provide personalized recommendations for

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Strategic Brand Investments

March 9, 2025

Why C-Suite Leaders Prioritize Brand Audits. In an ever-evolving marketplace, brands must continuously adapt to maintain relevance, competitiveness, and profitability. For C-suite executives, a brand audit is a strategic tool

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AI and Non-Profit Marketing

February 20, 2025

Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to

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