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Recent Posts

Marketing Scarcity to Sales Surge

November 13, 2025

Starbucks: A Case Study. Starbucks’ Bearista Craze Is a Masterclass in Holiday Marketing. This month, Starbucks released a bear-shaped cup they named the Bearista Cold Cup. Priced at $43.95, it sold out almost instantly, sparking 4 a.m. lineups, store-hopping frenzies, and a wave of social media buzz that turned a seasonal accessory into a marketing win.  How Scarcity Drives Obsession The Bearista was made strategically scarce. Released during Starbucks’ busiest

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Popular Posts

The Human Voice in Marketing

April 5, 2025

Advice on AI and Content Creation for Marketers. The use of artificial intelligence in marketing has changed the way we promote products and services, yet AI-generated content often feels generic,

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