Featured articles about brand marketing including helpful case studies, marketing tips, trends & best practices to help you build your brand and bottom line.
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Everybody has a Story. This is mine. My pivotal moment was a few years ago… After over two decades in Director of Marketing roles for national brands, I learned there are hidden opportunities in organizational restructures. Two and a half years ago, I relaunched my consulting business and landed my first client within the first three months. I love consulting and helping grow brands, but I wanted to try something new.
Leveraging Analytics to Drive Marketing Success. In today’s fast-paced marketing world, relying just on gut feelings or old methods isn’t enough. If you are a marketing coordinator or manager aiming
Building a High-Performing Marketing Team. Leading a high-performing marketing team is both rewarding and challenging. If you’re transitioning into the role of Director, there’s a lot to navigate. It calls
Balancing Short-Term Gain and Long-Term Investments. While achieving short-term results is required for immediate business needs, it’s equally important to maintain a focus on the long term. Allocating a portion
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