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Recent Posts

Adapting to Industry and Consumer Preferences

June 21, 2025

Coca-Cola: A Brand Audit Case Study. Background Coca-Cola faced increasing consumer concern over its environmental impact, specifically its status as the #1 global plastic polluter for six consecutive years. With 33,820 pieces of branded plastic waste recorded in 2023, Coke’s sustainability messaging was inconsistent with consumer expectations. Shifting beverage trends, including the rise of health-conscious alternatives, threatened Coca-Cola’s market dominance. The Audit The brand faced increasing competition and changing consumer

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Popular Posts

5 Trends Shaping Brand Audits.

June 8, 2025

A Competitive Advantage to Long-term Success. Brand audits are a strategic advantage, especially in such a competitive landscape. Businesses that regularly assess their branding can uncover hidden opportunities. From boosting

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The Human Voice in Marketing

April 5, 2025

Advice on AI and Content Creation for Marketers. The use of artificial intelligence in marketing has changed the way we promote products and services, yet AI-generated content often feels generic,

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