Featured articles about brand marketing including helpful case studies, marketing tips, trends & best practices to help you build your brand and bottom line.
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Everybody has a Story. This is mine. My pivotal moment was a few years ago… After over two decades in Director of Marketing roles for national brands, I learned there are hidden opportunities in organizational restructures. Two and a half years ago, I relaunched my consulting business and landed my first client within the first three months. I love consulting and helping grow brands, but I wanted to try something new.
Elevating your Marketing Career. A new “Fireside Chat Over Lunch” series recently featured valuable insights from Shannon Urie, Director of Marketing for the National Arts Centre. Attendees brought their top
What to Expect: A Day-to-Day Reflection. So, you’ve got your sights set on becoming a Marketing Director? Let me give you a glimpse into the past two decades of my
Ensuring Consistency and Strengthening Brand Identity. A strong, consistent brand identity resonates deeply with customers and makes them want to return. This article explores the importance of brand consistency and
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We’ll be sharing tidbits of branding goodness including helpful case studies, marketing tips, trends & best practices to help you build your brand and bottom line.