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Featured articles about brand marketing including helpful case studies, marketing tips, trends & best practices to help you build your brand and bottom line.

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Recent Posts

Announcing The Elevate 2026 Project

March 9, 2025

Apply for a Complimentary Brand Audit. The Brand Marketer is pleased to announce the offer of a complimentary brand audit designed to uncover hidden opportunities and provide personalized recommendations for a business looking to grow and succeed in 2026. The successful applicant to the “Elevate 2026 Brand Audit Project” will receive expert guidance with actionable insights tailored to their unique needs. One complimentary brand audit will be awarded to a

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Popular Posts

Strategic Brand Investments

March 9, 2025

Why C-Suite Leaders Prioritize Brand Audits. In an ever-evolving marketplace, brands must continuously adapt to maintain relevance, competitiveness, and profitability. For C-suite executives, a brand audit is a strategic tool

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AI and Non-Profit Marketing

February 20, 2025

Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to

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Customer Experience vs. Customer Service

February 3, 2025

Understanding the Key Differences.  In today’s competitive market, businesses often use the terms Customer Experience (CX) and Customer Service (CS) interchangeably. However, while both are essential to a brand’s success,

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