Featured articles about brand marketing including helpful case studies, marketing tips, trends & best practices to help you build your brand and bottom line.
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Home Depot Canada: A Case Study. Redefining Home Improvement I’ve always loved DIY, that satisfaction of turning an idea into something real. So, when I saw Home Depot Canada teaming up with Instacart, I was intrigued. It’s a game-changer for DIY fans like me because the supplies that fuel my creativity are now a click away and can arrive mid-project. In December 2025, Home Depot Canada announced a partnership with
Starbucks: A Case Study. Starbucks’ Bearista Craze Is a Masterclass in Holiday Marketing. This month, Starbucks released a bear-shaped cup they named the Bearista Cold Cup. Priced at $43.95, it
Coca-Cola: A Brand Audit Case Study. Background Coca-Cola faced increasing consumer concern over its environmental impact, specifically its status as the #1 global plastic polluter for six consecutive years. With
A Competitive Advantage to Long-term Success. Brand audits are a strategic advantage, especially in such a competitive landscape. Businesses that regularly assess their branding can uncover hidden opportunities. From boosting
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