Featured articles about brand marketing including helpful case studies, marketing tips, trends & best practices to help you build your brand and bottom line.
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What to Expect: A Day-to-Day Reflection. So, you’ve got your sights set on becoming a Marketing Director? Let me give you a glimpse into the past two decades of my career in that role. Reflecting on my days as Director of Marketing for national brands such as Budget Rent a Car, T-Base Communications and Dehumidified Air Solutions, I thought I would share my experience because understanding what to expect day-to-day
Ensuring Consistency and Strengthening Brand Identity. A strong, consistent brand identity resonates deeply with customers and makes them want to return. This article explores the importance of brand consistency and
Leveraging Analytics to Drive Marketing Success. In today’s fast-paced marketing world, relying just on gut feelings or old methods isn’t enough. If you are a marketing coordinator or manager aiming
Building a High-Performing Marketing Team. Leading a high-performing marketing team is both rewarding and challenging. If you’re transitioning into the role of Director, there’s a lot to navigate. It calls
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We’ll be sharing tidbits of branding goodness including helpful case studies, marketing tips, trends & best practices to help you build your brand and bottom line.