Branding Lessons from Steve Jobs
December 28, 2025
Marketing is About Values Steve Jobs offered one of the clearest truths in marketing ever told… “People don’t remember products; they remember what you stand
Category: Strategy
A Competitive Edge in Retail Innovation
December 6, 2025
Home Depot Canada: A Case Study. Redefining Home Improvement I’ve always loved DIY, that satisfaction of turning an idea into something real. So, when I
Marketing Scarcity to Sales Surge
November 13, 2025
Starbucks: A Case Study. Starbucks’ Bearista Craze Is a Masterclass in Holiday Marketing. This month, Starbucks released a bear-shaped cup they named the Bearista Cold
Adapting to Industry and Consumer Preferences
June 21, 2025
Coca-Cola: A Brand Audit Case Study. Background Coca-Cola faced increasing consumer concern over its environmental impact, specifically its status as the #1 global plastic polluter
5 Trends Shaping Brand Audits.
June 8, 2025
A Competitive Advantage to Long-term Success. Brand audits are a strategic advantage, especially in such a competitive landscape. Businesses that regularly assess their branding can
Positioning, Visibility and Growth.
April 28, 2025
FAQs on Conducting a Brand Audit. While speaking to business owners since the launch of the Elevate 2026 Brand Audit Project, the topic of conversation
The Human Voice in Marketing
April 5, 2025
Advice on AI and Content Creation for Marketers. The use of artificial intelligence in marketing has changed the way we promote products and services, yet
5 Benefits of Improving Customer Experience
March 27, 2025
How Investing Drives Satisfaction and Success. Customer experience (CX) has become a driver for business success in today’s competitive market. Businesses that prioritize CX create
Unlocking ROI and Strategic Value
March 15, 2025
Unlocking ROI and Strategic Value How Brand Audits Deliver Impact. A brand audit is not just a diagnostic tool, it’s a roadmap to unlocking untapped
Financial Insights Through Key Metrics
March 15, 2025
10 Ways a Brand Audit Impacts the Bottom Line. Whether you’re a CEO, business owner or a brand strategist, this list demonstrates how investing in