You’ll benefit from practical frameworks, lived wisdom, and strategic tools that have been tested in the field and refined in the classroom. It’s a full day of learning grounded in both academic rigour and entrepreneurial insight, offering a uniquely applied learning experience.

Brand Purpose with Rachela Brisindi 

Discover the human side of branding by uncovering the vision, values, and leadership voice that bring your brand to life. Rachela will show you how aligning internal purpose with external presence builds trust, consistency, and clarity, while authentic leadership shapes a culture that strengthens the brand from the inside out. Participants will leave with a practical framework to guide decision-making and ensure their brand reflects not just what they do, but what they stand for.

Digital Storytelling with Kelly Rusk

You’ve built your brand, how do you keep it consistent in an ever evolving, ever growing and  crowded landscape? Expressing your brand authentically and building connections across the landscape of web, social, email and video can be daunting, but Kelly will inspire you to bring your brand strategy to life through multi-channel digital storytelling and help you build the business case and measure effectively.

Turning Insights into Strategy with Deanna White

Deanna will walk you through the brand audit framework, a data-driven approach that uncovers growth opportunities to deliver measurable results. You’ll leave with a step-by-step guide to evaluate your brand and a fresh perspective with insights to help align your goals, messaging, and strategies with customer expectations.