Turn Key Brand Forward Bootcamp
for Associations
We bring the insights
You bring your community.
Brand Forward Bootcamp is a dynamic, one-day professional development experience designed to equip association members with actionable strategies in building their brands.
Strategic tools, lived wisdom, and practical frameworks.
Your members will benefit from practical frameworks, lived wisdom, and strategic tools that have been tested in the field and refined in the classroom.
Together, we create a powerful learning experience.
Three expert facilitators delivering a high-engagement bootcamp
Customizable content tailored to your members’ industry and needs
All participant materials, digital or print-ready
Pre-event marketing assets to help you promote to your members
Post-event resources to extend the learning
The Learning
It’s a day of learning grounded in both academic rigour and entrepreneurial insight, offering a uniquely applied learning experience.
Brand Purpose with Rachela Brisindi
Discover the human side of branding by uncovering the vision, values, and leadership voice that bring your brand to life. Rachela will show you how aligning internal purpose with external presence builds trust, consistency, and clarity, while authentic leadership shapes a culture that strengthens the brand from the inside out. You’ll leave with a practical framework to guide decision-making and ensure your brand reflects not just what you do, but what they stand for.
Digital Storytelling with Kelly Rusk
You’ve built your brand, how do you keep it consistent in an ever evolving, ever growing and crowded landscape? Expressing your brand authentically and building connections across the landscape of web, social, email and video can be daunting, but Kelly will inspire you to bring your brand strategy to life through multi-channel digital storytelling and help you build the business case and measure effectively.
Turning Insights into Strategy with Deanna White
You’ll explore your current brand as you walk through the brand audit framework, a data-driven approach that uncovers growth opportunities to deliver measurable results. You’ll leave with a step-by-step guide to evaluate your brand and a fresh perspective with insights to help align your goals, messaging, and strategies with customer expectations.
Why Partner with Us
Under your meeting infrastructure, while we bring the content, energy, and facilitation. Your members receive exclusive discounted access to a premium learning experience that’s typically reserved for corporate clients.
- Discounted registration for your members from the regular rate
- Certificate of completion for professional development credits should you wish to host
- Networking opportunities with peers and facilitators
- Immediate takeaways they can apply the next day
About the Speakers
Deanna White
Deanna is a Brand Management Consultant and owner of the brand marketer, best known for building brands and bottom lines. Her core expertise is building strategic and measurable marketing programs that drive brand awareness, increase audience engagement and create deeper customer relationships. She has led marketing departments of national brands at the executive level and has helped grow brands from the ground up. As a brand management consultant, Deanna has been recognized as a top talent by the Canadian Marketing Association as first of twenty recipients in Canada to have achieved the Chartered Marketers Designation, Executive Advanced Standing. Backed by over two decades of marketing and communication experience, she helps business and brand owners uncover untapped growth opportunities and turns them into strategic marketing wins for their brand.
Rachela Brisindi
Rachela Brisindi is a brand strategist, educator, and consultant with over two decades of experience helping organizations build brands rooted in clarity, integrity, and human connection. With a background that includes over 25 years as a brand and visual designer, alongside agency leadership, entrepreneurial consulting, and post-secondary education, Rachela brings a rare inside-out perspective to brand purpose and alignment. She specializes in aligning brand purpose, values, and leadership voice with real-world business decisions and internal culture. Known for bridging strategy and humanity, she helps leaders uncover the internal drivers that shape trust, consistency, and long-term brand strength, ensuring brands reflect not only what they offer, but what they stand for. Her work is grounded in the belief that strong brands are built from the inside out, where leadership, culture, and purpose directly influence how a brand shows up in the world.
Kelly Rusk
Strategic, adaptable, and relentlessly curious communications leader with 20+ years of experience, Kelly has been helping forward-thinking brands grow. She specializes in bridging strategy and execution, equally comfortable shaping the big picture as she is diving into research, data, analytics, and leading hands-on campaign delivery. As founder of KRC Digital, Kelly has built something that’s not quite a consultancy and not an agency. She collaborates with your team as a true extension, driving marketing and communications programs that deliver measurable impact. With a background in teaching and training, she doesn’t just execute, she’ll leave your team smarter, more capable, and inspired to keep building momentum long after the engagement ends. With a trusted network of partners and freelancers, Kelly’s expertise blends seamlessly into the full-spectrum marketing, PR, internal and external communications strategy, and execution. Whether serving as a fractional marketing leader or a specialist on demand, Kelly brings a research-obsessed, data-driven, and creatively informed perspective that balances strategy with real-world results.
A Turnkey Partnership
Professionally facilitated, practical, and designed for real-world application, partner with us. Tell us a bit about your organization and programming goals by submitting the partner interest form.
Not Ready for the Full Bootcamp Experience?
You can still get direct support. Book a one-on-one consultation with Rachela, Kelly, or Deanna to dive deeper into your members’ brand purpose, storytelling strategy, or audit insights.
Whether your members are refining their brand or launching something new, this is your chance to provide personalized guidance from an expert who combines academic and entrepreneurial leadership with hands-on brand strategy.
Book with Rachela to develop your brand purpose.
Book with Kelly for help telling your digital story.
Book with Deanna to conduct a brand audit.