Deanna White 
Leveraging Analytics to Drive Marketing Success. In today’s fast-paced marketing world, relying just on gut feelings or old methods isn’t enough. If you are a marketing coordinator or manager aiming to become a director, mastering data-driven decision-making is essential. Understanding and embracing data-driven decision-making can set you apart and boost your career and drive success. … Read more
Building a High-Performing Marketing Team. Leading a high-performing marketing team is both rewarding and challenging. If you’re transitioning into the role of Director, there’s a lot to navigate. It calls for a combination of strategic insight, emotional intelligence, and a deep understanding of your team’s unique talents and potential. When you foster the right environment … Read more
Balancing Short-Term Gain and Long-Term Investments. While achieving short-term results is required for immediate business needs, it’s equally important to maintain a focus on the long term. Allocating a portion of your budget to brand-building activities, even if they don’t provide immediate returns, is a strategic investment in your company’s future. This can be a … Read more