Deanna White

Thoughts on Leadership

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Building a High-Performing Marketing Team. Leading a high-performing marketing team is both rewarding and challenging. If you’re transitioning into the role of Director, there’s a lot to navigate. It calls for a combination of strategic insight, emotional intelligence, and a deep understanding of your team’s unique talents and potential. When you foster the right environment … Read more

Brand Building and the Bottom Line

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Balancing Short-Term Gain and Long-Term Investments. While achieving short-term results is required for immediate business needs, it’s equally important to maintain a focus on the long term. Allocating a portion of your budget to brand-building activities, even if they don’t provide immediate returns, is a strategic investment in your company’s future.  This can be a … Read more