Deanna White 
10 Ways a Brand Audit Impacts the Bottom Line. Whether you’re a CEO, business owner or a brand strategist, this list demonstrates how investing in a brand audit can transform your organization’s financial and strategic outcomes. Sales and Revenue Market Competitiveness Customer Lifetime Value (CLV) Marketing Efficiency Stock Performance Cost-based Valuation Profitability Metrics Brand Reputation … Read more
Apply for a Complimentary Brand Audit. The Brand Marketer is pleased to announce the offer of a complimentary brand audit designed to uncover hidden opportunities and provide personalized recommendations for a business looking to grow and succeed in 2026. The successful applicant to the “Elevate 2026 Brand Audit Project” will receive expert guidance with actionable … Read more
Why C-Suite Leaders Prioritize Brand Audits. In an ever-evolving marketplace, brands must continuously adapt to maintain relevance, competitiveness, and profitability. For C-suite executives, a brand audit is a strategic tool that provides deep insights into how their brand is perceived, where improvements can be made, and how to drive growth effectively. Here are the top … Read more
Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to host a fireside chat with Tracy Noble-Botting, Director of Marketing and Communications at the Ottawa Network for Education (ONFE). Our conversation covered a range of … Read more
Understanding the Key Differences. In today’s competitive market, businesses often use the terms Customer Experience (CX) and Customer Service (CS) interchangeably. However, while both are essential to a brand’s success, they serve different functions in shaping customer satisfaction and loyalty. In this post, I break down the differences and how they work together to create … Read more
Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s … Read more
A Personal Perspective. As a marketer, finding balance is essential not only for professional success but also for personal well-being. The world of marketing is vibrant and fast-paced, often demanding creativity, strategic thinking, and a constant connection to trends and data. It can be overwhelming at times and it’s the personal side of balance that … Read more
Why it’s so Important, Especially Now. The marketing and communications industry is transforming at an unprecedented pace. Emerging technologies, shifting consumer behaviors, and evolving platforms demand that professionals stay ahead of the curve. Upskilling is no longer a “nice-to-have” but a critical component of career growth and success. Keeping Your Finger on the Pulse with … Read more
Key Takeaways from a Fireside Chat. I had the privilege of hosting a fireside chat with Julie Harrison, VP of Marketing at Piicomm. The session was rich with practical advice and insightful takeaways for marketers at all stages of their careers. Julie answered attendee questions with candor, providing actionable strategies and thought-provoking reflections. Here’s a … Read more
3 Top Reasons to Conduct a Competitive Audit. If there’s one thing you should plan for 2025, it’s to conduct a competitive audit to gain valuable insights to help position your business more effectively in the marketplace. Here are the top three reasons to do so. 1. Identify your Market Position. Understanding your competitors’ strengths … Read more