Deanna White 
FAQs on Conducting a Brand Audit. While speaking to business owners since the launch of the Elevate 2026 Brand Audit Project, the topic of conversation has been focused on these recurring themes: positioning, perception, visibility and growth. This blog focuses on the three most frequently asked questions on band audits in each of these areas. … Read more
Advice on AI and Content Creation for Marketers. The use of artificial intelligence in marketing has changed the way we promote products and services, yet AI-generated content often feels generic, uninspired, and robotic. It lacks the nuance, empathy, and creativity that resonates with consumers. Marketers need to use artificial intelligence to gather insights and generate … Read more
How Investing Drives Satisfaction and Success. Customer experience (CX) has become a driver for business success in today’s competitive market. Businesses that prioritize CX create a strong foundation for growth, brand loyalty, and customer satisfaction. Here are five benefits of investing in a brand audit to improve CX and how it can drive business success. … Read more
Unlocking ROI and Strategic Value How Brand Audits Deliver Impact. A brand audit is not just a diagnostic tool, it’s a roadmap to unlocking untapped potential across various facets of a business. For CEOs, understanding the strategic and financial value of a brand audit can pave the way for significant growth and have a lasting … Read more
10 Ways a Brand Audit Impacts the Bottom Line. Whether you’re a CEO, business owner or a brand strategist, this list demonstrates how investing in a brand audit can transform your organization’s financial and strategic outcomes. Sales and Revenue Market Competitiveness Customer Lifetime Value (CLV) Marketing Efficiency Stock Performance Cost-based Valuation Profitability Metrics Brand Reputation … Read more
Apply for a Complimentary Brand Audit. The Brand Marketer is pleased to announce the offer of a complimentary brand audit designed to uncover hidden opportunities and provide personalized recommendations for a business looking to grow and succeed in 2026. The successful applicant to the “Elevate 2026 Brand Audit Project” will receive expert guidance with actionable … Read more
Why C-Suite Leaders Prioritize Brand Audits. In an ever-evolving marketplace, brands must continuously adapt to maintain relevance, competitiveness, and profitability. For C-suite executives, a brand audit is a strategic tool that provides deep insights into how their brand is perceived, where improvements can be made, and how to drive growth effectively. Here are the top … Read more
Insights on Data-Driven Strategies from a Fireside Chat. The landscape of non-profit marketing is evolving rapidly, driven by technological advancements and shifting donor behaviours. I recently had the opportunity to host a fireside chat with Tracy Noble-Botting, Director of Marketing and Communications at the Ottawa Network for Education (ONFE). Our conversation covered a range of … Read more
Understanding the Key Differences. In today’s competitive market, businesses often use the terms Customer Experience (CX) and Customer Service (CS) interchangeably. However, while both are essential to a brand’s success, they serve different functions in shaping customer satisfaction and loyalty. In this post, I break down the differences and how they work together to create … Read more
Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s … Read more