Deanna White 
Q&A from a Fireside Chat. In a recent Fireside Chat with Erin Blaskie, we explored her strategies for effective team management, building impactful MarComms strategies, and excelling in marketing leadership roles. Through questions curated by attendees, Erin shared her approach to creating a MarComm strategy for the Canadian Paralympic Committee, focusing on aligning with the organization’s … Read more
A Personal Perspective. As a marketer, finding balance is essential not only for professional success but also for personal well-being. The world of marketing is vibrant and fast-paced, often demanding creativity, strategic thinking, and a constant connection to trends and data. It can be overwhelming at times and it’s the personal side of balance that … Read more
Why it’s so Important, Especially Now. The marketing and communications industry is transforming at an unprecedented pace. Emerging technologies, shifting consumer behaviors, and evolving platforms demand that professionals stay ahead of the curve. Upskilling is no longer a “nice-to-have” but a critical component of career growth and success. Keeping Your Finger on the Pulse with … Read more
Key Takeaways from a Fireside Chat. I had the privilege of hosting a fireside chat with Julie Harrison, VP of Marketing at Piicomm. The session was rich with practical advice and insightful takeaways for marketers at all stages of their careers. Julie answered attendee questions with candor, providing actionable strategies and thought-provoking reflections. Here’s a … Read more
3 Top Reasons to Conduct a Competitive Audit. If there’s one thing you should plan for 2025, it’s to conduct a competitive audit to gain valuable insights to help position your business more effectively in the marketplace. Here are the top three reasons to do so. 1. Identify your Market Position. Understanding your competitors’ strengths … Read more
Everybody has a Story. This is mine. My pivotal moment was a few years ago… After over two decades in Director of Marketing roles for national brands, I learned there are hidden opportunities in organizational restructures. Two and a half years ago, I relaunched my consulting business and landed my first client within the first three … Read more
Elevating your Marketing Career. A new “Fireside Chat Over Lunch” series recently featured valuable insights from Shannon Urie, Director of Marketing for the National Arts Centre. Attendees brought their top questions to Shannon, who shared actionable advice to help grow, overcome challenges, and prepare for a leadership role in marketing. Here are the key takeaways … Read more
What to Expect: A Day-to-Day Reflection. So, you’ve got your sights set on becoming a Marketing Director? Let me give you a glimpse into the past two decades of my career in that role. Reflecting on my days as Director of Marketing for national brands such as Budget Rent a Car, T-Base Communications and Dehumidified … Read more
Ensuring Consistency and Strengthening Brand Identity. A strong, consistent brand identity resonates deeply with customers and makes them want to return. This article explores the importance of brand consistency and identity, with practical insights on how brands can strengthen and enhance trust, loyalty, and recognition. 5 Key Steps for Building and Maintaining Brand Consistency Strategy … Read more
Leveraging Analytics to Drive Marketing Success. In today’s fast-paced marketing world, relying just on gut feelings or old methods isn’t enough. If you are a marketing coordinator or manager aiming to become a director, mastering data-driven decision-making is essential. Understanding and embracing data-driven decision-making can set you apart and boost your career and drive success. … Read more