The Brand Marketer
behind the brand marketer.
I’m Deanna White, a Brand Management Consultant best known for building brands and bottom lines. With over 15 years of marketing and communication experience, I’m keenly focused on helping business and government organizations. My core expertise is building strategic and measurable marketing programs that:
- Drive brand awareness.
- Increase audience engagement.
- Create deeper customer relationships.
Challenger of Status Quo.
As a team facilitator and senior advisor, I’m passionate about customer experiences and stakeholder engagement. Leading marketing departments throughout my career, my communications roles have been at the executive level as Director of Marketing.
First of twenty recipients in Canada to achieve Chartered Marketer (CM) Designation – Executive Advanced Standing, I hold various vendor of record and supply arrangements as a consultant to Crown Corporations and the Government of Canada.
Strategic Direction and Focused Results.
Working with national brands, I’ve had the great pleasure of helping grow some amazing companies. I’ve built my reputation by allowing results to speak for themselves:
Having worked with Deanna for many years on many, many initiatives, I can honestly say she’s one of the very best in the business. No matter what the challenge or objective, she’ll deliver!
Her broad spectrum of experience and expertise gives her an extraordinary advantage in all areas of marketing and communication, she’s also a treat to work with!
Steve MacDonald
Entrepreneur, Investor, Retired VP of Marketing and Growth Initiatives
Deanna transformed my small, local business into a nationally recognized brand serving Fortune 100 clients. Her natural ability to analyze the landscape and craft execution strategies was instrumental to our growth and success. A true professional who knows her stuff!
Sharlyn Ayotte
CEO and Founder of T-Base Communications.
Deanna is one of those rare marketing professionals who combines a tremendous creative aptitude with years of practical hands-on marketing expertise, ensuring ideas she conceives are virtually always on the money.
David Longbottom
Brewery Owner, Investor, Board Member
5 Reasons You Want Me in the Room.
1. Natural Intuition
I have a knack for reading between the lines, sensing what people need even before they know themselves. I respond with the right tone and timing to move things forward with both empathy and clarity.
2. Creative Systems Thinking
I solve problems and build frameworks. I love turning ideas into repeatable processes, templates, and strategies. It’s one of the ways I bring structure to creativity and make ideas scalable.
3. Brand Insight
I naturally grasp the essence of a brand.. I help articulate brand identity effortlessly, which makes me a resourceful ally in marketing, messaging, and storytelling.
4. Curiosity with Purpose
I ask smart questions to learn and unlock action. My curiosity is strategic. I dig deep to uncover what matters, and that’s what makes my advice tailored, insightful, and actionable.
5. Steady Influence
I bring clarity to high-impact situations. Clients rely on my ability to see the forest through the trees. I’m often the person they want in the room when decisions need to be made, and I take that trust very seriously.
Building Brands from Canada.
I’m located in Canada’s National Capital, beautiful Ottawa, Ontario. I think it’s the most amazing city to work and play, (but then again, I’m biased).
I’d love to learn more about you, your business and how I can help.
613-296-6993
deanna@brandmarketer.ca